Meet Simone Jewels
Yesterday’s Tale, Today’s Creation, Tomorrow’s Inspiration
Antiquity. Storytelling. Impeccable craftsmanship. These constitute the magical wearable art of Simone Jewels. Simone Ng, founder and creative director of the eponymous brand, thoughtfully designs her intricate masterpieces to tell their own tale. She often uses unconventional and innovative design elements, such as moving parts, hidden compartments, and even musical devices to convey the message of each piece. Drawing inspiration from history, culture, and the allure of colored gemstones, her illustrative imagination is boundless.
Meet Simone Ng
Simone has deep familial ties to jewelry: her paternal grandfather owned thirteen jewelry stores. Her maternal grandparents were gemstone connoisseurs who traveled the world, returning with an array of rare gemstones. Simone’s mother had an affinity for jewelry design, often sketching three dimensional designs while Simone observed and practiced her own iterations.
Simone ultimately became a certified gemologist and self-taught jewelry designer, leading her to establish Simone Jewels in 2006. Her first launch included 20 pieces showcased at a private event, where she sold half of the collection in just half an hour. Simone Jewels has grown into an award-winning, globally-renowned atelier, highly sought after by jewelry collectors and most recently worn by celebrities such as Laverne Cox (left), Olivia Culpo (middle), and Zuri Hall (right) on the red carpet.
Photo credits (left to right): @christinajpacelii, @jennifermazurstyle
Storied Gems
Individuality has been at the forefront of Simone’s designs from the start. Simone and her team refer to their storytelling creations as “one-in-the-world” as they each have their own identity and will never be replicated. Each piece is in line with the brand’s ethos: “Yesterday’s Tale, Today’s Creation, Tomorrow’s Inspiration,” encompassing jewelry that not only sparkles, but shines a unique story.
Meet the Brands
SIMONE | One-in-the-World High Jewelry
Each year, Simone Jewels designs a new collection centered around a theme, often exploring culturally significant stories in human history. Simone celebrated her 15th year in business in 2021 with a retrospective series titled “Storied Gems,” that revisits her archives. Previous collections include “Bombshell,” a celebration of a Hollywood star with a beautiful mind; “Jewels of the Architecture,” conceptualizes six influential buildings in architecture; and “One Thousand and One Tales” brings to life stories from the literary classic “Arabian Nights.”
Meet JOUER BY SIMONE | Everyday Fine Jewelry
Simone launched her diffusion line, Jouer, in 2019. The gender neutral collection is completely customizable, intended to encourage individualism in daily wear. Jouer was recently selected to showcase their pieces at the most interesting store in the world, Showfields, and will open at the New York location this fall.
Meet SINCERELY SIMONE | Wedding & Occasion Jewels
Her wedding jewelry line, Sincerely Simone, was launched in 2021, offering modern bridal styles with customization and plenty of colored stones. Each piece is sustainability crafted, using recycled gold and the finest quality gemstones.
Editor: Samantha Durbin
Wordsmith: Sam Van deWalle
Every item featured is personally selected by our writers and editors (read: we're totally into it). Please know that when you buy through our links, we may earn an affiliate commission (read: we get to keep doing what we love).
