Express Yourself in Simone Jewels’ Jouer Collection
Rock on
Meet Jouer, a fully customizable jewelry collection by Simone Jewels. True to Simone’s ethos, Jouer embraces storytelling through jewelry from a different perspective; contemporary designs perfect for everyday wear. Launched in 2019, their Rockstar and Edgy collections are made with 18k recycled gold and responsibly sourced gemstones. The gender-neutral designs encourage self-expression, aiming to inspire confidence. You can meet Jouer in person at Showfields New York, where they are currently showcasing the Rockstar collection.
We asked the Simone Jewels team about what makes Jouer stand out. Read on to see why we adore Simone Jewels’ sister brand.
What sets Jouer apart from other jewelry brands?
“Composed of gender-neutral pieces set in recycled gold and precious gemstones, our Jouer collection is designed for any individual to express their own unique self. Crafted for versatile everyday luxury, this collection of fine jewellery is perfect for adding a sophisticated touch to anything you wear.”
Photo credits: @josephcassell1, @christinajpacelii, @robertocardenaz
How do Jouer and Simone Jewels complement each other?
“Both stem from our DNA of individuality and design ingenuity. The main Simone Jewels line presents one-in-the-world wearable art creations of the highest form of luxurious jewellery, whereas Jouer is a line of customizable everyday fine jewels inspired by personalities.”
What describes a “rockstar” to you? We’re obsessed with Stevie Nicks and Slash. Who are your rockstar icons?
“Some we’re obsessed with include Freddie Mercury and Rihanna. They share the fearlessness to express their individuality against all odds which led to becoming the top of their game.”
What makes someone “Edgy” in your opinion?
“A trailblazer; someone who pushes boundaries and is at the forefront of trends and style.”
There’s a lot of geometry in the Edgy collection. How does that lend itself to an edgy aesthetic?
“To us, the spirit of someone “Edgy” is bold and multifaceted, so we translated that into modern three-dimensional architectural-inspired designs, incorporating one of our signatures: gemstone carving.”
Can you describe what customers can expect from the Showfields experience?
“Showfields is considered “The Most Interesting Store In The World,” a revolutionary retail concept known to evoke discovery and senses through their mission-driven curation of brand partners. For Jouer, you can experience an intriguing custom display designed to showcase the Rockstar pieces through unique styling options. It is the first time the collection is available in person in New York for try-on, plus customers receive an exclusive promo code when they visit the store.”
Editor: Samantha Durbin
Wordsmith: Sam Van deWalle
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