Tiny Jewel Box
Washington DC’s premiere jeweler beloved by First Ladies.
But that didn’t stop president FDR, First Ladies, ambassadors, members of Congress, and foreign dignitaries to frequent Tiny Jewel Box over the years. In 1944, Roz and Monte moved into a slightly bigger space: an alley breezeway so narrow you could extend your arms and touch both walls. Over the years, Roz and Monte’s son, Jim, learned the family business. Tiny Jewel Box became less tiny, and more a trusted institution for jewelry in the nation’s capital.
Now Tiny Jewel Box occupies the entire historic corner of Connecticut Avenue and M Street NW—about 22,000 square feet. Jim’s son, Matt, is at the helm and describes the store’s ambiance as “unpretentious luxury.” They carry designer jewelry, diamonds, bridal, accessories, watches, and corporate gifts.
FEATURED DESIGNERS
It’s not surprising that Matt’s dream client is Michelle Obama. “She stepped out and wore beautiful, interesting designer jewelry while being a great role model to kids,” Matt says. The Obama’s kids were similar in age to Matt’s kids, and Matt admired how the first daughters behaved and interacted with their parents.
“Every morning I wake up and feel blessed. I’m surrounded by beautiful things, and get to celebrate beautiful moments in my clients’ lives. The jewelry business, for the most part, is a happy occasion business. Clients and friends celebrate milestones, and I get to be a small part of people's joyous moments.”
-Matt Rosenheim (on right)
Matt says, “the casualization of lifestyle” is the driver of today’s jewelry purchases. People are willing to spend money on jewelry as long as it suits their lifestyle and doesn’t sit in a drawer to be worn only for special occasions. Wearable jewelry for everyday occasions that translate into different activities is what people want—designers like Marco Bicego and Alex Sepkus.
SOCIAL STYLE
Coming Soon
Jason’s Interview with Matt of Tiny Jewel Box
Tiny Jewel Box only purchases diamonds through suppliers who adhere and enforce the standards established by the Kimberley Process. They don’t sell any coral, as unsustainable coral harvesting can critically damage important marine ecosystems, or ivory products. Tiny Jewel Box approaches social responsibility authentically, and won’t make claims they can’t back up. Matt sits on the Board of Directors for the Jewelers of America. He hopes to help move the jewelry industry into a more thoughtful direction where business owners use their power of influence to do good.
Jim was recognized at the 2014 Couture Design Awards with the prestigious Human Spirit Award. This honors individuals in the couture community who demonstrate an exceptional generosity of mind and spirit, a commitment to philanthropy, integrity, and a standard of excellence.