Once Upon a Diamond

Dec 15

In their own words

“My two sons work with me here in the store. They’re the best partners. We’ve evolved into a fourth-generation jewelry store. Estate pieces are why people come to the store. They go, ‘Wow, I’ve never seen anything like this.’ We go to a lot of estate sales, and that’s what separates us from the other jewelry stores in the city.”

-Steve Brown

Jason’s Interview with Steve

Jason

Come with me to Meet the Jewelers. With us today is Steve Brown from Once Upon A Diamond in Shreveport, Louisiana. What's your story of how you got started into this industry?

Steve

We’re four generations. My dad's mother started Brown’s Jewelry and Loan in Council Bluffs, Iowa in 1912, and my dad’s dad worked in the jewelry pawn shop. After he passed away, my dad and his brother took it over. I worked in it when I was growing up. In 1989, I left Council Bluffs and moved to Shreveport, Louisiana. In 2008, we opened a brick-and-mortar store called Once Upon a Diamond. Brown’s Jewelry and Loan is still in business in Council Bluffs. It’s not owned by our family. When we moved and my father passed away, we sold it. Now, my two sons work with me here in the store. We've evolved into a fourth-generation jewelry store.