Diamonds on Wabash

Apr 7

In their own words

“I got into the jewelry business about thirty years ago. My father was a manufacturer, and I swore I would never go into this business. Then one day, the front showroom was very busy, and customers were coming in, and somebody needed help. I helped them find the perfect ring—we designed it and made it. And when they picked it up, the look on their faces and their happiness made me so happy that I caught the bug of bringing joy to people. That’s what we do here at Diamonds on Wabash. We love our customers, and we take care of them like family. I always say you walk in as a customer, and you leave as a friend.”

-Sylvia Pessah

Jason’s Interview with Sylvia

Jason

We're back on Meet the Jewelers and today we're talking to Sylvia Pessah from Diamonds on Wabash in Chicago, Illinois. How did you get into the jewelry industry?

Sylvia

I got in the jewelry business about 30 years ago. My father was a manufacturer and I swore I would never go into this business.

After college, he said to me, "You know what, I'm short-handed, could you just help me out?" I thought, "Oh, okay." So I helped him out, I was in the back of the manufacturing part of it. I really didn't like it too much. Then one day, the front showroom was very busy and customers were coming in, and somebody needed help. I helped them and found them the perfect ring, we designed it, made it for them, and when they came to pick it up, the look on their face and the happiness just made me so happy that I caught the bug. For over 30 years, we've been doing that here at Diamonds on Wabash.

We care from our heart here. We do whatever it takes. It's not just about selling, it's about making you happy. We love our customers. We take care of them like family. You walk in as a customer and leave as a friend.